MG's work with The Spokesman-Review continues as we introduce a new look for the newspaper's weekend section. Meant to be a guide for entertainment in the Inland Northwest, the 7 section already has a desirable following among Spokanites in their early 20s.

Denise M. Reagan's design helps to reconcile editor Nancy Malone's desire to create a visual look that will appeal to younger readers while also feeling modern enough for people in their 30s and 40s. Reagan's ultra-modern minimalist architecture incorporates the Hoefler & Frere-Jones font Whitney as the base typography for the entire section.

The new look premieres ahead of the full newspaper redesign with an Oct. 21 target for launch. Look for pages from S-R designer Bridget Sawicki's first section that weekend!