MG Redesign has launched its fourth redesign of the year, this time of the St. Tammany News, a thrice-weekly newspaper serving a wide area just north of New Orleans. The community was hit hard by Hurricane Katrina a little more than a year ago, and the disaster forced the hasty merger of two Wick Communications papers into one combined edition — the St. Tammany News.

Since then, the papers have dealt with circulation issues,
the combining of former editorial staffs, cutting down to a 48-inch web width and refining their newly-directed efforts. This redesign, headed by MG partner Scott Goldman with consultant Bill Gaspard, DME of the Las Vegas Sun (making his debut on the MG staff), was the next piece of the puzzle for St. Tammany.


The new look, featuring Hoefler typefaces Gotham and Mercury, standardized many styles that were improvised upon the rapid creation of the paper. It also greatly improved the legibility of all type — from bylines to display headlines.

General manager Sandy Cunningham and production manager Chad Hebert were the driving forces on the design implementation in St. Tammany, with Hebert driving the keyboard and mouse for the first redesign edition, which hit newsstands Sunday.